Haier Bangladesh Limited, a joint venture company engaged in making home appliance products, is working on a plan to expand local production and investment to develop Bangladesh as a regional manufacturing hub for South and Southeast Asia.
To achieve this goal, the company aims to increase production capacity, reduce import dependency, and contribute to the growth of the country’s home appliance industry, said a press release.
Various aspects of Haier’s local market operations, domestic manufacturing capabilities, and future plans were discussed at a "Knowledge Sharing" session. During the media interaction held in Gulshan, Dhaka, on Thursday, Haier officials also emphasised the ‘Made in Bangladesh’ initiative.
Fan Jing, Chief Executive Officer (CEO) of Haier Bangladesh Limited, said, “Our goal is to bring world-class innovation and modern technology to every household in the country. We are working to make people's daily lives easier and more comfortable through advanced household technology and smart solutions. Haier moves forward with the belief of ‘More Creation, More Possibilities’.”
Haier officials stated that the company began its operations in Bangladesh in 2020. Air conditioners, washing machines, and televisions are now made at the company's own factory in Gazipur. Additionally, refrigerators and freezers are produced under contract manufacturing arrangements. The company also imports and markets various types of home appliances based on market demand.
Highlighting local manufacturing capabilities, officials noted that Haier now produces key components for air conditioners – such as condensers, evaporators, tubes, indoor bodies, and outdoor bodies – locally. By expanding local production, the company is working to reduce reliance on imports while creating value addition and employment opportunities in the country's industrial sector.
Ashraful Alam, Director of Sales and Marketing at Haier Bangladesh Limited, said, “Being at the top in terms of sales is an achievement for Haier. However, we view leading in customer satisfaction as a responsibility. Our work is not limited to just selling appliances. We are working to create a better living experience in every home across the country through cutting-edge technology and continuous innovation. Ultimately, we do not measure our success solely by the number of products sold; rather, how well we serve our customers and how much comfort we add to their daily lives is far more important to us.”
Haier Bangladesh Limited is part of the global Haier Group. Its parent company, Haier Smart Home Co., Ltd., is listed on the 2026 Fortune Global 500. According to Euromonitor International, Haier has retained its position as the world’s number one major home appliance brand by retail volume for 17 consecutive years.
During the event, company officials told journalists that they plan to further strengthen Bangladesh's manufacturing sector in the future through new investments and capacity expansion. At the same time, the company is emphasising the development of the local supply chain and conducting business operations in compliance with the country's existing laws and regulations.