The Israeli Ministry of Tourism has promoted nine-day trips to Israel through a multi-page advertisement on the Los Angeles Times website that depicts Israel without the occupied Palestinian territories, Middle East Eye reported.

The advertisement, titled Israel: Land of Creation, features an interactive map allowing prospective tourists to explore Israeli cities, landmarks and attractions. However, the map does not show the occupied West Bank, East Jerusalem or Gaza.

The areas are recognised by the United Nations as occupied Palestinian territory under international law and are claimed by Palestinians as part of a future state under a two-state solution.

The promotional campaign presents Israel as a tourist destination with “vibrant” cities, beaches, historic sites and desert landscapes, despite the country being engaged in military operations across the region.

Describing Tel Aviv, the advertisement highlights its beaches, Bauhaus architecture and Rothschild Boulevard, encouraging visitors to walk toward Jaffa before sunset.

It also promotes travel between Tel Aviv and Jerusalem, saying the journey by car takes around 40 minutes. For Palestinians, however, the same journey can take considerably longer because of checkpoints and restrictions on movement, according to Middle East Eye.

The advertisement also describes the Old City of Jerusalem as part of Israel, despite East Jerusalem being under Israeli occupation and its status remaining disputed internationally.

It further promotes attractions in the occupied Golan Heights, including wineries and scenic drives. Israel controls the territory, which Syria claims, while the United States recognised Israeli sovereignty over the Golan Heights during Donald Trump’s first presidency.

The tourism campaign comes as Israel continues military operations and strikes involving Gaza and other parts of the region, including Lebanon, Syria, Yemen, Iran and Iraq.

In June, the Jerusalem Post reported the launch of a $6.5 million Israeli Tourism Ministry initiative called “I am Israel”, targeting North American audiences. The campaign was intended to portray Israeli tourist sites as safe and open while reconnecting the country with potential visitors.