Business

Sultan’s Dine disowns ‘fake’ Paris outlet, warns of legal action

Staff Correspondent

Sultan’s Dine has disowned a restaurant in Paris operating under its name, calling it "fake" and warning that legal action remains an option if the operators do not stop using the brand.

The Paris restaurant drew attention on social media after announcing the opening of "Sultan’s Dine Paris" on June 21, generating excitement among Bangladeshis in France and at home.

But Md Shawon, senior executive for marketing at Sultan’s Dine, said the outlet had no affiliation with the Bangladeshi restaurant chain.

"This is not ours. It is fake," Shawon told Daily Waadaa.

He said the company had contacted those behind the Paris restaurant and challenged their use of the Sultan’s Dine name.

"We asked them why they were using the name. We can take legal action if we want to, but we have not done anything yet," he said. "We have given them some time. They may change the name within this period."

Daily Waadaa contacted the WhatsApp number listed by the Paris restaurant but received no response.

Later on Monday, the restaurant announced it was postponing all operations until Aug. 30, 2026. The statement did not mention the naming dispute.

In a Facebook post, the restaurant thanked customers who attended its trial opening and said it was temporarily closing to install additional equipment and improve its service area.

Sultan’s Dine, meanwhile, is pursuing international expansion. According to its website, the company plans to establish overseas branches.

Shawon said the chain's first international outlet is expected to open in Malaysia, where preparatory work is underway.

"The branch has not opened yet, but, God willing, it will," he said.

He added that the company is also exploring expansion into several other countries.

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